Tuesday, 29 June 2010

Macho in Japan!

Loving the new Protein Water ad! It`s shown incessantly in the ad breaks of Tsuki no Koibito (Moon Lovers), the latest Kimutaku drama. I have completely lost track of what is going on in the drama. I`ve asked my students and they don`t know either. We all agree that it is all rather strange and illogical. The interesting issue is that the story is about a Japanese company setting up business in Shanghai. Shota Matsuda, the main guy in the Protein Water ad and son of Yusaku 'Black Rain" Matsuda, plays a bicultural business man who seems to have just taken over the company. It will be interesting to see how the final episode plays out but this drama seems to be a sign that Japan has realised it is part of Asia ... and that it`s about to be overtaken by China. Japanese business people had better drink A LOT more Protein Water ...

Below is the old Protein Water ad which demonstrates more clearly what they are actually selling. The slim guys on the left drink Protein Water to get "Hoso Macho", Slim Macho unlike the fatties on the right who are gori macho ... What`s gori macho, anyone?

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